Celebrating its 150th anniversary in 2010, Chopard is still infused by the spirit instilled in it by its founder and nurtured by a blend of fine hand craftsmanship and daring technical developments.
From the founding Chopard family to the Scheufele family, which took the company over in 1963, Chopard continues to be governed by its enduring principles, including a taste for excellence, the pursuit of quality, creativity, innovation, independence, and fundamental human respect.
After modest beginnings, Chopard established itself in the 19th century as a benchmark in the field of precision watches. However, it subsequently experienced a decline that lasted until 1963 when it was purchased by Karl Scheufele. Karl along with his wife Karin and his two children, Karl-Friedrich and Caroline, has shaped the firm’s meteoric and constant growth: from the first Happy Diamonds model to the latest Haute Joaillerie watches stemming from the imagination of Caroline, right through to the ultra-sophisticated L.U.C watches resulting from the unswerving determination of Karl-Friedrich, the whole world knows and wears Chopard.
Over the past few decades, Chopard has explored global horizons while remaining true to its two core fields of competence: watch making and jewelry.