Digital Marketing Specialist (Greenwich, CT): Analyze digital marketing trends and online traffic to help drive online traffic with digital/web-related marketing campaigns. Conduct pricing and keyword analysis and analyze sales data in correlation to search term report. Examine and report on the Google Analytics annual data and make recommendations for improvements. Analyze and compare strengths and weaknesses of various e-platforms for e-commerce. Assist in development and execution of strategies for e-commerce, omni-channel marketing, digital marketing, e-mail marketing, and social media. Create and update daily posts for Instagram, Facebook, Twitter in alignment with social media strategic plan. Create e-blasts and concepts to promote sales, special offers and new campaigns. Prepare and present monthly analytical reports and other reports summarizing/analyzing data. Assist website developer with content creation, design and maintenance of official website, including updating brands and product offerings, leading conversion efforts, improving site usability to optimize user experience and identifying keywords and search terms for online content and online marketing and sales initiatives. Assist with photoshoots for marketing campaigns. Analyze and evaluate effectiveness of digital and social media marketing strategies, success/results of marketing and sales campaigns, promo events and pricing/keyword usage; make recommendations for improvements. Meet with outside marketing professionals and vendors’ marketing departments including Rolex, Audermars, Piguet, Bulgari, etc.
REQUIRMENTS: Bachelor’s degree in marketing, business administration or related discipline and 6 months of experience in job offered a related digital marketing occupation.
TO APPLY: Provide resumes/applications electronically at email@example.com and reference Job Code 627 OR mail to: Manfredi of Greenwich Ltd. dba Manfredi Jewels/Job Code 627; 121 Greenwich Ave., Greenwich CT 06830