{"product_id":"rolex-datejust-31-m278271-0002","title":"Datejust 31","description":"\u003cdiv class=\"container-to-copy\"\u003e\n\u003cdiv class=\"p-bg2\" style=\"text-align: start;\"\u003e\n\u003csection class=\"model-section model-info\"\u003e\n\u003cdiv class=\"model-block model-info_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278271-0002_cor-specs.webp\" alt=\"Datejust\" class=\"model-info_img_item ls-is-cached lazyloaded\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-block model-info_text first-col\"\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eReference\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e278271\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eModel Case\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eOyster, 31 mm, Oystersteel and Everose gold\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eBezel\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eFluted\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eWater Resistance\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eWaterproof to 100 metres \/ 330 feet\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eMovement\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003ePerpetual, mechanical, self-winding\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-block model-info_text sec-col\"\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eCalibre\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e2236, Manufacture Rolex\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003ePower Reserve\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eApproximately 55 hours\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eBracelet\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eJubilee, five-piece links\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eDial\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eWhite\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"model-info_spec\"\u003e\n\u003ch4 class=\"model-info_spec_heading\"\u003eCertification\u003c\/h4\u003e\n\u003cp class=\"model-info_spec_desc\"\u003eSuperlative Chronometer (COSC + Rolex certification after casing)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"new-borchure\"\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e\u003ca style=\"text-decoration: none;\" href=\"https:\/\/assets.rolex.com\/api\/brochure\/en_us\/datejust\/m278271-0002.pdf\" target=\"_blank\"\u003e\u003cimg alt=\"download-green-button\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/download-green-button.png\" style=\"margin-top: -7px; margin-bottom: 16px; float: none;\"\u003e Download Brochure\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-bg3\"\u003e\n\u003csection class=\"model-section model-features\"\u003e\u003c!-- Banner are dynamically injected via Javascript --\u003e\n\u003carticle class=\"model-block model-features-block fah\"\u003e\n\u003cdiv class=\"model-features_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278271-0002_dial.webp\" class=\"model-features_img_item lazyload fah\" alt=\"White dial\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-features_text\"\u003e\n\u003ch2 class=\"model-features_heading\"\u003eWhite dial\u003c\/h2\u003e\n\u003cp class=\"model-features_desc\"\u003e \u003c\/p\u003e\n\u003cp\u003eLacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate.\u003c\/p\u003e\n\u003cp\u003eA colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"model-block model-features-block model-features-block-alt\"\u003e\n\u003cdiv class=\"model-features_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278271-0002_bezel.webp\" class=\"model-features_img_item bal ls-is-cached lazyloaded\" alt=\"Fluted bezel\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-features_text\"\u003e\n\u003ch2 class=\"model-features_heading\"\u003eFluted bezel\u003c\/h2\u003e\n\u003cp class=\"model-features_desc\"\u003e \u003c\/p\u003e\n\u003cp\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\u003c\/p\u003e\n\u003cp\u003eIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"model-block model-features-block fah\"\u003e\n\u003cdiv class=\"model-features_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278271-0002_material.webp\" class=\"model-features_img_item lazyload fah\" alt=\"Everose Rolesor\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-features_text\"\u003e\n\u003ch2 class=\"model-features_heading\"\u003eEverose Rolesor\u003c\/h2\u003e\n\u003cp class=\"model-features_desc\"\u003e \u003c\/p\u003e\n\u003cp\u003eGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.\u003c\/p\u003e\n\u003cp\u003eA true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-bg3\"\u003e\n\u003csection id=\"model_avail\" class=\"model-availability\"\u003e\n\u003cdiv class=\"model-availability_img\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/crown-gold.png\" class=\"model-availability_img_item lazyload\" alt=\"model-availability_img\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"model-availability_text\" style=\"text-align: start;\"\u003e\n\u003ch2 class=\"model-availability_heading\"\u003eModel availability\u003c\/h2\u003e\n\u003cp class=\"model-availability_desc\"\u003eAll Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.\u003c\/p\u003e\n\u003cp class=\"model-availability_desc\"\u003eTherefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.\u003c\/p\u003e\n\u003cp class=\"model-availability_desc\"\u003eManfredi Jewels is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.\u003c\/p\u003e\n\u003cp class=\"model-info_spec_desc\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/m278271-0002_presentation-box.png\" style=\"float: none;\" alt=\"Rolex Datejust 31 in Oystersteel and Everose gold, m278271-0002 - Manfredi Jewels\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"newbanner-section\"\u003e\n\u003cdiv class=\"firstB\" style=\"text-align: start;\"\u003e\n\u003cimg alt=\"rolex-collection_banner-datejust\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/rolex-collection_banner-datejust-m126234-0051_2210jva_001.jpg\" class=\"mobile-hide\" style=\"margin-bottom: 16px; float: none;\"\u003e \u003cimg alt=\"rolex-collection_banner-datejust\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0718\/7503\/5446\/files\/rolex-collection_banner-datejust-m126234-0051_2210jva_001-portrait.jpg\" class=\"desktop-hide\" style=\"margin-bottom: 16px; float: none;\"\u003e\n\u003cp\u003eRolex Datejust\u003c\/p\u003e\n\u003cp\u003eMake a date of a day\u003c\/p\u003e\n\u003ca href=\"\/collections\/rolex-datejust\"\u003eLearn More ›\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":41927141851178,"sku":"M278271-0002","price":14300.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/5686\/5316\/files\/m278271-0002.webp?v=1783461631","url":"https:\/\/www.manfredijewels.com\/products\/rolex-datejust-31-m278271-0002","provider":"Manfredi Jewels","version":"1.0","type":"link"}