Celebrating its 150th anniversary in 2010, Chopard is still infused by the spirit instilled in it by its founder and nurtured by a blend of fine hand craftsmanship and daring technical developments. From the founding Chopard family to the Scheufele family, which took the company over in 1963, Chopard continues to be governed by its enduring principles, including a taste for excellence, the pursuit of quality, creativity, innovation, independence, and fundamental human respect.