An ever-evolving tradition Umberto Cazzola opened his first goldsmith’s workshop back in 1929, eventually passing on his innovative, pioneering approach to his son Odino. The company specialised in making watchstraps from gold and other metals, becoming suppliers to Switzerland’s biggest watchmaking brands. When the third generation joined the family firm, Fope poured its vast wealth of expertise into making its own gold jewellery collections. It created the Novecento mesh, shaping it into many different designs: the brand’s signature style brought it success in Italy and, later, world-wide. The family’s fourth generation helped Fope earn a permanent place in the international jewellery market, where it stands out as a symbol of the elegance and quality of Made in Italy.