style="text-align: left;"> Manfredi Jewels of Greenwich has created a haven for luxury shoppers. For Manfredi Jewels, the focus is squarely on the client where the shopper can enjoy a combination of unparalleled selection cou- pled with uncompromising quality, in a boutique setting. Here, owner Roberto Chiappelloni discusses what it takes to create a luxury experience as he and his staff cater to the demands of today’s brand-savvy consum- ers of watches and fine jewelry. WWD Studios: How did you get into the watch business? Actually, it is as if the watch business had gotten into me. In the mid-1970’s I began following my passion and love for collect- ing watches while the mechanical watch industry was on the verge of collapse because of the revolution in quartz (bat- tery powered) movements. By the mid- 1980s, mechanical watches were rebound- ing and I noticed that I was not alone in the appreciation of beautiful timepieces. It was then that I opened a small 700 square foot store on Greenwich Avenue in Greenwich, CT. What began as a small shop with just a few brands, grew over the nextthirtyyearsintoabeautifulstorewith some30brandsofmagnificentwatches, aswellasanamazingselectionofbrand name and custom-created jewelry. I believe that our carefully chosen watch selection represents a true history of timekeeping - from the oldest contin- uously operating brand in the world to the most contemporary highly coveted brands. To have these available to explore under one roof provides a unique experi- ence for any watch enthusiast. Our jewelry collection includes beautiful name brand and independent designers as well as orig- inals created in-house by our own master goldsmiths - all designed to enhance spe- cial moments and memories. WWD Studios: What are some of the brands you carry? Our Watches: Rolex, Bell & Ross, Blancpain, Breguet, Bulgari, Chopard, F.P.Journe, Fabergé, Franck Muller, Girard-Perregaux, Glashutte Original, Grand Seiko, Grönefeld, Hamilton, Harry Winston, Hermès, Jaquet Droz, Laurent Roberto Chiappelloni, Owner of Manfredi Jewels Ferrier, Longines, Maitres Du Temps, Montblanc, Omega, Parmigiani Fleurier, Ressence, Richard Mille, Sarpaneva , Seiko, Speake Marin, Ulysse Nardin, Urban Jurgensen, Urwerk, Vacheron Constantin, Voutilainen, Zenith. Our Jewelry: A & Furst, A Link, Alex Šepkus, A & Furst, Anna Maria Cammilli, Antonini, Brumani, Bulgari, Carrera Y Carrera, Casato, Chopard, Doves, Estate Jewelry, Faberge, Facet Barcelona, Fope, Furrer Jacot ,Gucci, Gurhan, Gregg Ruth, Gumuchian, Mastoloni, Monica Rich Kosan, Hearts On Fire, Lauren K, Leo Pizzo, Marco Bicego, Mariani, Manfredi Jewelry, Mattioli, Messika, Miseno, Monseo, New Italian Art, Pasquale Bruni, Roberto Coin, Shy Creation, Tacori, Temple St Clair. Our watches and jewelry are show- cased in our elegant, contemporary store. Clients are invited to sit and enjoy an espresso, prosecco, or sparkling water while savoring the shopping experience and enjoying the intimacy of being able to touch, feel and wear the pieces that inspire them - clearly an experience that is unattainable on the Internet. Comfort and luxury are key elements awaiting everyone who enters our Greenwich or New Canaan locations. The fine quality and expert attention to service reflect the respect and prestige that our brands have earned as a result of their rich histories. We strive to not only bring this experience to our in-store clients, but to utilize social media to enhance our marketing and share our enthusiasm and love of our products beyond our store. The luxury experience cannot stop with our products. Because I believe that service is equally important, we have two watchmakers on staff, as well as jewelry designers and a master goldsmith. We keep our clients informed through every aspect of watch and jewelry repair in order to assure their total comfort and confidence in the service process. At Manfredi Jewels, we seek to deliver a complete luxury experience to our clients, from purchasing the rarest in watches or jewelry down to finding a perfect new strap for a timepiece. WWD Studios: How would you describe your merchandising approach? We proudly showcase brands in an ele- gant, contemporary store that allows for a comfortable, relaxed shopping experience. We have a knowledgeable and friendly staff who have helped create an atmo- sphere where clients can learn about the newest watches or discover an heirloom treasure in our estate jewelry collection. WWDStudios::Whoisyourtypical customer?Howwouldyoudescribe them? Our client base ranges from young couples looking for engagement rings or buying their first fine watches for each other... to sophisticated mavens as they expand their jewelry passionate watch collectors from around the world whose collections we assist in curating. We feel honored to be a part of the celebrations our clients shop for - many of those clients spanning generations. Having been in business for over 30 years, we could not exist without these cherished relationships. WWD Studios: What are some of the consumer trends you’re seeing? What do luxury shoppers demand? Manfredi clients depend upon us for a unique selection, absolute integrity, dependable service including hand deliv- eries to their homes when needed, and a staff that will be there for them during and even after business hours, as well as during and long after any sale is completed. Our clients are looking for something spe- cial that gives them personal pleasure. Because of all this, our clients recognize the value and advantage in the superior service and experience of shopping at Manfredi. We truly offer an unparalleled luxury experience. WWD Studios: And superior customer service means having a relationship with them? Yes, one-on-one service is very important, especially in building long-term relation- ships with our clients. We care deeply about helping our clients discover the perfect treasure that they will enjoy for years to come, and in many cases pass on to future generations. This one-on-one service is central to the luxury experience, which we’ve provided for over 30 years and hope to continue for many more. We seek to deliver a complete luxury experience to our clients, from purchasing the rarest in watches or jewelry down to finding a perfect new strap for a timepiece.” ROBERTO CHIAPPELLONI, OWNER, MANFREDI JEWELSTRUE LUXURY Manfredi Jewels of Greenwich has created a haven for luxury shoppers. PRESENTED BY: WWD.